BOXRAW is built on the belief that boxing is more than just a sport, but also a way of life. The company exists to represent "the boxing lifestyle," enabling the spirit of the sport to live both inside and outside the squared ring.
Their ambition is to create, shape, and own the boxing ecosystem, accompanying any boxing journey. Whether someone boxes to improve their fitness, learn technique to boost their confidence, or is training to become a World Champion – BOXRAW is in their corner.
OUR STORY
Ben Amanna first learned to box at age 12, in an effort to stand up to bullies and defend himself from gang violence. While boxing empowered him to not be a victim, he also discovered the values of Discipline, Mindfulness, and Love. He quickly fell in love with the sport and adopted the values he forged in the gym.
Those values have followed him for over 19 years and are embedded in the DNA of BOXRAW. Having discovered the transformative power of boxing, Ben wants to inspire and enable others to experience the same.
OUR VALUES
From how products are designed, to how customers are served, to how team members work with each other – everything done at BOXRAW is guided by core values. As the company continues to grow, the same values that birthed the brand continue to drive its culture forward.
Discipline
You can't cheat the grind. Set goals, commit to them, and take responsibility for setbacks. Through disciplined thought and disciplined action, anything can be achieved.
Mindfulness
When boxing, the mind is clear – present in the moment, focused only on oneself and the target in front. Everything should be done with that same clarity and focus.
Love
Boxing gyms are tough, but they are also places of community and belonging. BOXRAW is built on respect – always honest, transparent, and direct, even if it hurts.
OUR PRODUCTS
BOXRAW ideates, designs, and develops everything with purpose. The intent is to produce things that answer a need and solve real-world problems that the boxing community encounters.
Innovation is at the forefront of everything BOXRAW does, and they mean it. The design philosophy meets at the intersection of performance and style. BOXRAW aims to be the best in whatever they do, which means things may take time – but that’s not an excuse for not getting them done quickly. This is the BOXRAW way.
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OUR COMMUNITY
The boxing community is the reason BOXRAW exists. The company partners with boxing gyms around the world to help their communities discover the art, learn the science, and find a place of belonging.
From free boxing classes, to self-defense workshops for women, to Sparring Club® – BOXRAW is committed to serving and growing the boxing community.
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BOXING IS LOVE
A BOXRAW Foundation and registered charity with the mission to take boxing to parts of the world where young people do not have access to the sport.
The goal is not to breed world champions, but rather to use boxing as a mechanism for change and instill the values of Discipline, Mindfulness, and Love. BOXRAW helps young people find a way to win in life by building safe, sustainable boxing programs and gyms around the world.
